TCM ‘Brand’ Slam: This Week’s MediaPost Blogs

This week's MediaPost TV blog: TCM launches brand-awareness campaign, Kanye and Kim at the MTV Video Music Awards, the late-night wars heat up, here come the campaign commercials and Joan Rivers, a year after her death. Links below.

This week’s topics: TCM launches brand-awareness campaign, Kanye and Kim at the MTV Video Music Awards, the late-night wars heat up, here come the campaign commercials, and Joan Rivers, a year after her death. Links below.

NEW YORK, Sept. 4, 2015 — Variety was the order of the day (if not the week) in this week’s TV blogs.

The week started with a mostly thumbs-down interpretation of a new brand-awareness campaign created by Turner Classic Movies that turned the word “movie,” a noun, into a verb. The week ended with a commentary about Joan Rivers’ show “Fashion Police” on the one-year anniversary of her death.

In between, Tuesday’s blog looked at the social-media numbers from Sunday’s Video Music Awards on MTV, Wednesday’s blog previewed next week’s renewal of the late-night wars, and Thursday’s blog welcomed the pending arrival of mud-slinging political commercials.

Read all five of this week’s MediaPost blogs, by Adam Buckman, with these links, below:

Monday, Aug. 31: TCM Creates Tagline That Turns ‘Movie’ Into A Verb

Tuesday, Sept. 1: Kanye For President? Crunching The VMA Social Media Numbers

Wednesday, Sept. 2: New Late-Night War Heats Up With Trump, Biden Bookings

Thursday, Sept. 3: Bring On The Political Commercials – And The Dirtier The Better

Friday, Sept. 4: ‘Fashion’ Forward: Year After Joan Rivers’ Death, Her Show Goes On

— Adam Buckman

Contact Adam Buckman: adambuckman14@gmail.com

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