Archive for the ‘ESPN’ Category

This Year’s New York Upfront Tally: 36 Stories

May 20, 2016
10 more Upfrnt stories bring the grand total to 36 since the season began March 2. Read them all with the links below.

10 more Upfront stories for a grand total of 36 since the season began March 2. Read them all with the links below.

By ADAM BUCKMAN

NEW YORK, May 20, 2016 — The New York Upfront season is now over. It ended yesterday with the CW at City Center. Catch up with my most recent coverage of the Upfronts from the last two weeks with these links, and read all of my previous stories too (links below) — a grand total of 36 events covered since March 2. See you next year:

May 11, Upfront Week Preview: Final Upfront Week Isn’t The Big Bang It Used To Be

May 13, Screenvision: Screenvision Upfront Stresses ‘Impact’ Of The Moviegoing Experience

May 13, Univision preview: Univision Upfront Preview Unveils New Comedies, Dramas

May 15, Telemundo/NBC Universo: With Eye On Rival Univision, Telemundo Outlines Upfront Program Strategy

May 16, NBC Universal: NBCU Upfront Promotes Multiple Networks

May 16, Fox: At Fox Upfront, What’s Old Is New

May 17, ESPN: ESPN’s Upfront Mantra: Nothing Draws Audiences Like Live Sports

May 17, Univision: Univision Upfront Includes Netflix Deal To Co-Produce ‘El Chapo’ Series

May 18, Turner Networks: Turner’s Upfront Vow To Reduce Commercials Is Growing Industry Trend

May 19, The CW: CW Upfront Promotes Appeal To Both Sexes, Confirms ‘Supergirl’ Pickup

Previously:

Posted May 11: More Stories from NY’s Upfront/NewFront Season

Posted April 25: In Case You Missed Them, 8 More Upfront Stories

Posted April 4: Curated: All 9 of My March 2016 Upfront Stories

Contact Adam Buckman: AdamBuckman14@gmail.com

Read Adam Buckman’s book: “JERK: How I Wasted My Life Watching Television” … Read a sample on his Amazon book page HERE … Then order it today!

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All 27 of My 2015 TV Upfront Stories, Curated

May 17, 2015
27 Pictures, 27 Stories: All of my Media Post stories from the 2015 TV Upfronts in New York — links below.

27 Pictures, 27 Stories: All of my Media Post stories from the 2015 TV Upfronts in New York — links below.

By ADAM BUCKMAN

NEW YORK, May 17, 2015 — It was an upfront season to remember — programming presentations all over New York City from TV networks and on-line content providers stretching from Feb. 26 (Nickelodeon) to May 14 (NBC Cable). Here, in one place: All of my 27 stories for MediaPost.com on the 2015 Upfront/Newfront season:

Feb. 26: Nick Kicks Off Upfront Season With A Big Production Promise

March 4: At Upfront, Formerly All-Male Spike Pushes Female Audience Growth

March 11: Fun And Games: At Upfront, GSN Has Good Time Stressing Originals

March 31: NBC Cable Nets Prance Into Upfront Season With New Shows

April 1: Discovery’s Upfront Strategy: Global Reach, ‘Personal’ Presentations

April 3: CMT’s Upfront Message: We’re Country To The Core

April 7: USA Network’s Upfront Theme: Heroes And Donny Deutsch, Too

April 9: New Pop Network Identifies Target Viewer As ‘Modern Grownup’

April 22: At Uptown Upfront, MTV Screams For Advertiser Attention

April 23: Arts Channel Ovation Unveils Bold Program Slate For Upfront Season

April 24: BET Wows Audience With Persuasive Upfront Show

April 27: BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing

April 28: At NewFront, Yahoo Pins Hopes On Network TV-Style Programs

April 29: ‘Seinfeld’ Deal Dominates Hulu Upfront

May 1: Outdoor Channel Upfront Pitches Vast Reach Of Networks, Sites

May 1: A&E Upfront Goes Epic With ‘War And Peace’ Miniseries, ‘Roots’ Reboot

May 4: ‘Traditional’ Upfront Season Gives Way To Anything-Goes ‘Content’ Bazaar

May 8: Why Doing Away With Upfronts Would Be A PR Disaster

May 8: Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool

May 11: NBC’s 3-Pronged Plan For Fall: Stars, Live Events, Complex Dramas

May 12: Fox Fall Plan Addresses Tuesday Comedy Woes

May 12: ESPN Creates Programming, Ad Sales Synergies With ‘GMA’ on ABC

May 12: Univision Upfront: Bill Clinton Touts Hispanic Viewing Power, Net Promotes Novelas, Soccer Package

May 13: At Upfront, Turner’s Reilly Vows TNT, TBS Makeovers

May 13: CNN Adds Non-News Programming To Strong News Lineup

May 15: NBC Cable Stresses Reach, Scale Of TV Portfolio

May 15: Juvenile Seat-Saving Must Cease, And Other Upfront Observations

Contact Adam Buckman: adambuckman14@gmail.com

ESPN, Lebron ‘overkill’ complaints are nonsense

July 9, 2010

ESPN’s Lebron Show: If everybody’s talking about it, how is it overkill?

By ADAM BUCKMAN

NEW YORK, July 9, 2010 — So many complaints about one measly TV special, you would think ESPN had committed a capitol crime.

Sure, the Lebron prime-time special — an entire hour (and more, when you consider the wall-to-wall coverage ESPN devoted to the subject before and after) — was overdone.   Yes, everyone who labeled it “overkill” was correct — it WAS overkill.

But having said that, I have to ask: What’s the harm?

The overkill complaint is the same one leveled at TV and the rest of the media every time there’s a big story that everyone seems to cover at once from a dozen different angles.  That amounts to a lot of coverage, certainly, but on behalf of the entire media (which never asked me to act as spokesman), I have to plead not guilty to the overkill accusation.

What do people expect the media to do when there’s a big story — not cover it?  I hate to inform the entire world of this, but we have a lot of media.  It’s on television, it’s on the radio, it’s in print, it’s on the Internet.  Get used to it; it’s here to stay.

The Lebron story was big news for the simple reason that a lot of people were interested in it.  Otherwise, we wouldn’t be talking about it now — complaining about the ESPN show, railing about Lebron’s lack of loyalty to Cleveland and the state of Ohio, and everything else.

At such times, if you’re a news organization and you choose to not cover the moment’s big story, or perhaps under-cover it, then you’ve made a decision to drop out of the news media.

That’s not how it works, folks — at such times, everyone covers the Big Story or no one does.   There’s no in-between.  And in the case of ESPN in particular, this network is a sports-news network — of course they’re going to cover this Lebron story like it’s the inauguration of a president.  They’d be crazy not to.

It is true that ESPN’s quickie production was subpar — for reasons having nothing to do with the story’s relative importance.  The production of this show amounted to little more than a bunch of lights in an old gymnasium.  What irked me most was the time it took to get to the announcement, which took all of five seconds for Lebron to utter.  A day before the telecast, a top-ranking ESPN exec insisted the announcement would come 10 or 15 minutes into the broadcast.  Instead, it came about 22-25 minutes into it, which only goes to teach us once again how slippery the statements of TV execs can be.

But that’s not really news, is it?  What was news was Lebron James’ plans for his future, and what effect that would have on his new team and the market in which he decided to play (in this case, Miami).

Was it overkill?  Maybe, but just for one evening.  News stories come and news stories go.  Sure, ESPN devoted an entire evening (and the better part of a day or maybe even a week) to Lebron James.

It was, for a brief time in the scheme of things, the biggest story in the world, right up until the next one came along.

Contact Adam Buckman: AdamBuckman14@gmail.com


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