Archive for the ‘TCM’ Category

TCM ‘Brand’ Slam: This Week’s MediaPost Blogs

September 4, 2015
This week's MediaPost TV blog: TCM launches brand-awareness campaign, Kanye and Kim at the MTV Video Music Awards, the late-night wars heat up, here come the campaign commercials and Joan Rivers, a year after her death. Links below.

This week’s topics: TCM launches brand-awareness campaign, Kanye and Kim at the MTV Video Music Awards, the late-night wars heat up, here come the campaign commercials, and Joan Rivers, a year after her death. Links below.

NEW YORK, Sept. 4, 2015 — Variety was the order of the day (if not the week) in this week’s TV blogs.

The week started with a mostly thumbs-down interpretation of a new brand-awareness campaign created by Turner Classic Movies that turned the word “movie,” a noun, into a verb. The week ended with a commentary about Joan Rivers’ show “Fashion Police” on the one-year anniversary of her death.

In between, Tuesday’s blog looked at the social-media numbers from Sunday’s Video Music Awards on MTV, Wednesday’s blog previewed next week’s renewal of the late-night wars, and Thursday’s blog welcomed the pending arrival of mud-slinging political commercials.

Read all five of this week’s MediaPost blogs, by Adam Buckman, with these links, below:

Monday, Aug. 31: TCM Creates Tagline That Turns ‘Movie’ Into A Verb

Tuesday, Sept. 1: Kanye For President? Crunching The VMA Social Media Numbers

Wednesday, Sept. 2: New Late-Night War Heats Up With Trump, Biden Bookings

Thursday, Sept. 3: Bring On The Political Commercials – And The Dirtier The Better

Friday, Sept. 4: ‘Fashion’ Forward: Year After Joan Rivers’ Death, Her Show Goes On

— Adam Buckman

Contact Adam Buckman: adambuckman14@gmail.com

MediaPost TV Blog Week-in-Review: June 8-12

June 12, 2015
Read all five of this week's MediaPost TV blogs -- below!

Read all five of this week’s MediaPost TV blogs — below!

NEW YORK, June 12, 2015 — This week’s MediaPost TV blogs reviewed a new comedy (“Odd Mom Out” on Bravo), interpreted Jerry Seinfeld’s comments about political correctness on campus, opined on the “decade docuseries” trend on TV, praised Turner Classic Movies for its summer film noir festival, and took a look at the post-Letterman era in late-night TV. Read ’em all, right here:

Monday, June 8: Bravo’s New Upper East Side ‘Mom’ Is Not A ‘Real’ Housewife

Tuesday, June 9: What Seinfeld Really Said About Comedic Free Speech On Campus

Wednesday, June 10: CNN Singles Out ‘The Seventies’ For Another Decade Documentary

Thursday, June 11: Film Noir Festival Proves Once Again How Much We Need TCM

Friday, June 12: Post-Dave Ratings Indicate Two Jimmies Have Not Inherited His Audience

— Adam Buckman

Contact Adam Buckman: adambuckman14@gmail.com


%d bloggers like this: